Top 5 Photo and Video Apps in Ghana Q4 2022

In Q4 2022, the top 5 Photo and Video applications in Ghana showcased varied performance metrics in terms of downloads, revenue, and active users. Here's a breakdown of each app's performance, derived from Sensor Tower data.

Snapchat, by Snap, Inc., saw a fluctuating trend in weekly downloads, peaking at 73.8K in the week of December 26. Weekly revenue showed a gradual decline, starting from $512 in the first week of October and ending at $338 by the last week of December. Active users ranged from approximately 2.7M to 3M, with a significant increase to 3M in mid-December.

Instagram, from Instagram, Inc., maintained steady weekly downloads throughout the quarter, culminating in 63.2K downloads in the final week of December. Weekly revenue experienced minor fluctuations, peaking at $63 in early October and ending at $60 in late December. Active users remained robust, consistently around the 3.3M mark, reaching 3.4M by the end of the quarter.

CapCut - Video Editor, developed by Bytedance Pte. Ltd, showed a remarkable increase in weekly downloads, jumping from 17.7K in late September to 56.3K in mid-December. Revenue was minimal, with a notable spike to $17 in mid-December. Active users saw a significant rise from 78.6K in late September to 186K by the end of December.

YouTube: Watch, Listen, Stream, by Google, experienced a steady decline in weekly downloads, starting at 32.5K in late September and ending at 23K by the end of December. Active users remained stable, hovering around the 6.4M mark throughout the quarter.

VLC media player, from VideoLAN, had consistent weekly downloads, averaging around 11K. Active users showed slight fluctuations, starting at 405K in late September and ending at 402K by the end of December.

For more detailed insights and in-depth analysis, visit Sensor Tower.